UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Choosing Her Own Adventure

Halfway through her senior year at UMBC, Naomi Mburu M26, ’18, chemical engineering, was named the very first Rhodes Scholar in university history. So, following Commencement, she packed her bags...

Posted: June 4, 2019, 6:44 PM

A Historian’s Journey to Finding Kate

For this UMBC-trained historian, a walk in the park led her on a 10-year journey to publishing her book Finding Kate. Author Meryl Carmel Driven by her passion for history with support from her...

Posted: June 4, 2019, 2:06 PM

The Family Connection: Paying it Forward

“To whom much is given, much is required.” Meyerhoff scholars internalize this message, which is introduced during Summer Bridge and is almost as ubiquitous as “Focus, Focus, Focus,” and Langston...

Posted: May 31, 2019, 7:37 PM