UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

An Ounce of Prevention

Recovery from the flooding in Ellicott City has been long and difficult, and communities have often been left with more questions than answers. UMBC Magazine sat down with experts in public policy...

Posted: June 17, 2019, 7:20 PM

Ellicott City: A Timeline of Resilience

1772 ⬗ Since its founding in 1772, Ellicott City “has come in for an inordinate amount of disasters from floods, fires and railroad wrecks,” wrote Fred Rasmussen in The Baltimore Sun in 2012....

Posted: June 17, 2019, 7:12 PM

How to Be Funny with Christine Ferrera

We all experience levels of humor in our lives. We may giggle at memes on social media, snarf quietly to ourselves when we spy someone make a goof at work, or fall on the floor laughing at the...

Posted: June 7, 2019, 2:41 PM