UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

It’s Not a Goodbye, It’s a “See You Later”

Commencement 2019—around 2,000 brilliant graduates destined to change the world, droves of mentors whose support made everything possible, and one tornado warning that tried to rain on our parade....

Posted: May 29, 2019, 4:42 PM

Up on the Roof – Spring 2019

In 1989, Baltimore philanthropist Robert E. Meyerhoff sat down with then-UMBC vice provost Freeman Hrabowski with a bold vision for the University—to create a program that would offer...

Posted: May 28, 2019, 10:54 PM

How Will You Distinguish Yourself?

Paul Raphael ’83, economics, posed this question to a group of students who gathered in the Fireside Lounge to mingle with the executive vice-chairman of the Swiss bank, UBS. When Paul Raphael...

Posted: May 16, 2019, 5:19 PM

From dream to drive to degree: Five UMBC journeys

Earning a degree isn’t just a milestone, it’s a special kind of growth experience full of challenges and doubts, inspiration and opportunity. Depending on their path, some students face particular...

Posted: May 14, 2019, 1:42 PM