UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Fish out of Water

The challenges of building a human-powered amphibious sculpture include working with nary a blueprint in sight, avoiding flying sparks from your professor’s power tools, returning to the theatre...

Posted: June 19, 2019, 3:00 PM

Behind the Lens: Photographing UMBC Swimming & Diving

UMBC Magazine‘s longtime photographer Marlayna Demond ’11 is used to going to great lengths to get her shot. A former Linehan Scholar, she climbs on tables and ladders to achieve the right angle....

Posted: June 19, 2019, 2:55 PM

Double Dribble

Karyn Swann ’92, sociology, never imagined that her daughter, Lyric, would attend UMBC, let alone follow in her basketball-shoe footsteps. And Lyric had no idea when she was cheering at the...

Posted: June 18, 2019, 7:57 PM

The Best Team You’ve Never Heard Of

When a swimmer is good—really good—the sound of their stroke is smooth and quiet. The athlete plunges neatly into the water as if into another layer of air. Gentle ripples of movement belie the...

Posted: June 18, 2019, 3:46 PM

From Real Estate to Covert Agent

Most days, Steven O’Farrell ’92, economics, uses the left side of his brain. As a real estate appraiser, O’Farrell’s livelihood depends on his ability to construct well-written, compelling...

Posted: June 18, 2019, 1:11 PM

The Power of Community

One student’s story could appear to inspired onlookers as a meteoric rise: excelling from private school to lauded scholarship programs and landing an ivy school opportunity post-graduation. But...

Posted: June 17, 2019, 11:29 PM

Urgent Care

This is what it looks like when researchers push beyond band-aid solutions and design better answers to pressing medical and mental-health issues. The Patapsco Valley might not bring to mind the...

Posted: June 17, 2019, 7:56 PM

Learning from Ellicott City

In the aftermath of two “1000-year” floods in three years, can experts, officials, and residents agree on a way to prevent the next big one while preserving this historic town? By Sarah Hansen...

Posted: June 17, 2019, 7:32 PM