UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

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From UMBC News and Magazine

Hitting All the Right Notes

In the corner of the Performing Arts building, a haunting melody rises up in goosebump-inducing refrain and is suddenly interrupted by a quick stamping foot and an insistent correction. In a gruff...

Posted: May 2, 2019, 2:14 PM

The Threads that Bind Us

It’s a cozy space decorated in lively yellows, blues, and reds, a perfect representation of the dynamic individuals present and the discussions taking place here, coloring the UMBC campus. The...

Posted: May 1, 2019, 9:01 PM