UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Top 10 Reasons to Choose UMBC

So, you’re thinking about becoming a Retriever? Here are 10 reasons why we know you’ll love it here at UMBC. (Twelve, if you count the puppies and squirrels.) TELL US ABOUT YOURSELF! #10:  Our...

Posted: July 1, 2019, 2:16 PM

Alumna Wins 2019 Young Entrepreneur of the Year

The Maryland Small Business Administration recently named UMBC alumna Samantha Walls ’12, psychology, the 2019 Young Entrepreneur of the Year for her outstanding work in growing her daycare...

Posted: June 27, 2019, 5:54 PM

Video Extra: Lifespan of a Dragonfly

In the spring 2019 issue of UMBC Magazine, writer Sarah Hansen, M.S. ’15, shares the research of Colin Studds, assistant professor of geography and environmental systems, senior author of a recent...

Posted: June 21, 2019, 3:53 PM