UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Like Mother, Like Daughter

As a kid, global studies major Zena Smith often heard her mother, Nicole Smith ’02, mathematics, talk about her years at UMBC. But until she visited—and experienced campus life in person—she never...

Posted: July 25, 2019, 2:05 PM

Depth of Field

By Tom Moore Close your eyes and picture, if you will, something scientific. Perhaps your mind conjures up an image of space exploration, or a melting glacier affected by climate change, or the...

Posted: July 24, 2019, 8:26 PM

Inaugural Maryland Arts Summit convenes at UMBC

On June 6–8, UMBC hosted the inaugural Maryland Arts Summit, co-organized the Maryland Citizens for the Arts, the Maryland State Arts Council (MSAC), AEMS: Arts Education in Maryland Schools, and...

Posted: July 15, 2019, 7:03 PM

Alumna Appointed Maryland Secretary of Labor

UMBC’s own Tiffany Robinson ’97, political science, was appointed by Governor Larry Hogan as Maryland’s new Secretary of Labor on July 9. The appointment follows Robinson’s service to the state as...

Posted: July 12, 2019, 6:24 PM

CoLab Continues to Inspire Collaborative Creativity

In a dimly lit room in UMBC’s Fine Arts building, two environmental science majors, a biology major, and a theatre-turned-individualized studies major watch weeks worth of coding, compiling...

Posted: July 12, 2019, 6:09 PM