UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

2019 Alumni Awards Announced

Now in its 31st year of celebration, UMBC’s annual Alumni Awards honor graduates who have accomplished significant milestones throughout a long career as well as those who inspire us with...

Posted: August 12, 2019, 12:58 PM

The Man Behind the MCAC

Tucked away in the basement of the Meyerhoff Chemistry Building lies a hidden gem. The Molecular Characterization and Analysis Complex (MCAC) houses a group of self-proclaimed nerds analyzing...

Posted: August 8, 2019, 7:26 PM

UMBC ranks in top 3.3% of universities worldwide

UMBC has again been named one of the top universities in the world for 2019-2020. Rankings released this week by the Center for World University Rankings (CWUR) place UMBC in the top 3.3% of...

Posted: August 6, 2019, 6:23 PM

The Impact of Orange is the New Black

Over the course of seven seasons, the Netflix series Orange Is The New Black (OITNB) has taken viewers—and its characters—on a roller coaster ride within the confines of a fictional minimum...

Posted: August 2, 2019, 8:33 PM

Miles to Go Before They Sleep

Nothing ruins a summer day like the invastion of bees, mosquitoes, and ants. Luckily, our UMBC students encountered a very different kind of bug this summer – the travel bug. UMBC’s Education...

Posted: August 2, 2019, 5:45 PM

UMBC Waking Up

While you were sleeping, our videographer Corey Jennings ’10 caught some quiet footage of our beautiful campus coming to life! [Video] See more videos of campus life at UMBCtube.

Posted: July 30, 2019, 6:59 PM