Mission
Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.
Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.
Vision
UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.
Commitments
- We build and promote a strong brand
- We are a digital-first team
- We enhance reputation and visibility across all audiences and stakeholders
- We amplify university strategic goals
- We drive innovation in marketing and communications
- We impact enrollment
Recently Published
From UMBC News and Magazine
Teamwork on the Court and in Class
Posted: March 15, 2019, 5:35 PM
UMBC School of Public Policy and APPAM work to diversify the field through outreach to students
Posted: March 14, 2019, 8:22 PM
Stitching Her Story
Posted: March 14, 2019, 4:39 PM
UMBC men’s basketball advances to the America East final after a gripping semifinal victory
Posted: March 13, 2019, 4:27 PM
U.S. News recognizes UMBC graduate programs as among nation’s best in new 2020 rankings
Posted: March 12, 2019, 8:45 PM
UMBC’s Joe Sherburne is named Academic All-American of the Year
Posted: March 11, 2019, 7:37 PM
Class project to clinical trials: UMBC’s affordable infant incubator wins Global Health Research Award
Posted: March 8, 2019, 8:37 PM
UMBC’s Jonathan Singer supports South Korean science teachers through Howard County partnership
Posted: March 7, 2019, 9:31 PM
UMBC’s Susan McDonough receives NEH fellowship for more inclusive research on medieval women
Posted: March 7, 2019, 7:43 PM
UMBC students Anna Gifty Opoku-Agyeman and Olusayo Adeleye co-create 1st U.S. conference for Black women economists
Posted: March 6, 2019, 7:58 PM
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