UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

View Archived Posts

From UMBC News and Magazine

50-Foot Woman Tells All

If art is life, then Rahne Alexander is living hers as a collage of towering technicolor. On stage with her bands Santa Librada and 50’ ; she conjures her musical muses—think Stevie Nicks or the...

Posted: December 17, 2019, 4:44 PM

UMBC welcomes European Union ambassadors to the U.S.

Ambassadors from the European countries of Slovenia, Estonia, and the Czech Republic convened at UMBC this month as part of the first joint European Union (E.U.) State outreach trip outside of...

Posted: December 12, 2019, 9:34 PM

UMBC welcomes Brian Barrio as director of athletics

UMBC has named Brian Barrio the director of athletics, physical education, and recreation, effective January 2020. He will direct UMBC’s 17-sport NCAA Division I intercollegiate athletics program,...

Posted: December 10, 2019, 8:34 PM

Climate Shift

From Eritrea to UMBC, this physicist is cultivating a diverse generation of climate scientists.  It’s a nearly cloudless afternoon at UMBC in early October. A group of physics students and their...

Posted: December 10, 2019, 4:47 PM