UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Beautiful Dreamer

The film begins, a fast-moving montage of seemingly unrelated images: eyes, people dancing, an airplane landing, artillery, President Kennedy, wrestlers, a woman applying hairspray, all...

Posted: December 3, 2019, 9:36 PM

Keeping Pace with Theatrical Intimacy 

If you’ve ever watched a movie with anything higher than a PG rating, chances are you’ve seen two actors perform an on-screen kiss. Perhaps at the time, you didn’t think much about what went into...

Posted: November 26, 2019, 3:36 PM

In 2019 Idea Competition, UMBC students focus on inclusion

Necessity can inspire innovation and sometimes, UMBC’s Emma Neubert will tell you, that innovation comes in the form of a cuddly critter with eight limbs that makes silly sounds. Neubert ‘21,...

Posted: November 26, 2019, 2:47 PM

Setting the Bar — The Impact of a Judicial Internship

As a student in Towson High School’s Law and Public Policy program, Randall Ainsworth ’19, history and philosophy, created a peer mentoring program for other young African American men there. In a...

Posted: November 25, 2019, 5:58 PM

Peace of Mind

Today’s 18 to 24-year-old college students are expressing anxiety, depression, suicidal ideation, and other related disorders at rates higher than previous generations, according to recent...

Posted: November 25, 2019, 2:57 PM

The Driving Force of Chemistry

In a chemical engineering lab, students huddle around a bench layering aluminum foil and steel wool together to build a battery. Another group pipettes solutions into a pressure vessel to test...

Posted: November 21, 2019, 2:46 PM

Building Bonds: Jody Grandier ’17

To teach in a particularly challenging school, it might just help to have gone through a few challenges of your own. At least, that is the case for Jody Grandier ’17, American studies. The...

Posted: November 20, 2019, 2:00 PM