UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

UMBC’s Top Highlights of 2019

As UMBC welcomes 2020, we celebrate the student successes, athletic achievements, research breakthroughs, and community news that made 2019 a year to remember. Retriever Nation Whether it was...

Posted: January 9, 2020, 6:06 PM

Baltimore Bonds

If you had the chance to interview someone you look up to, what would you ask? Sydney Fryer ’22, psychology, had the opportunity this fall when she sat down for a chat with fellow Sondheim Scholar...

Posted: January 8, 2020, 3:37 PM

High-Tech Gift Harnesses Data for Athletes

When UMBC Men’s Soccer Coach Anthony Adams traveled to Canada for a former player’s wedding, he didn’t expect to come away from the trip with a significant donation to the team. But then again, he...

Posted: January 7, 2020, 7:37 PM

A Day in the Life of a Student Teacher

“In the Sherman STEM Teacher Scholars Program, we drive home two points. One: we teach children. Two: children are people. It sounds simple, but we tend to forget that children are younger...

Posted: January 7, 2020, 6:35 PM

The Right Dog for the Job

Earlier this year, Chip interviewed for the coveted position of campus comfort dog with UMBC Police Sergeant Jamie Cheatem. There’s no denying that any day we get to interact with Chip is the...

Posted: January 7, 2020, 3:37 PM