UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

UMBC Cyber Dawgs are named CyberForce national champions

UMBC’s Cyber Defense Team, known as the Cyber Dawgs, emerged the national champion team in the U.S. Department of Energy’s fifth annual CyberForce Competition. The Cyber Dawgs earned first place...

Posted: November 18, 2019, 4:16 PM

Coaching Connections

Any new coach at any college will want to make changes. New UMBC women’s basketball coach Johnetta Hayes hopes to do just that—but not only on the basketball court.  Hayes comes to the...

Posted: November 18, 2019, 2:34 PM

UMBC Shines at Brilliant Baltimore

In this first year of Baltimore’s mash-up of eclectic and electric art festival Light City and the annual book festival—a hybrid called Brilliant Baltimore—UMBC shone brightly. Several UMBC...

Posted: November 18, 2019, 2:22 PM

How to Become an American Ninja Warrior

Photo courtesy of Eiskant. With Dan Eiskant ’19, media and communication studies Faster than a speeding bullet! More powerful than a locomotive! Able to leap tall buildings at a singlebound!...

Posted: November 13, 2019, 7:07 PM

Silicon Valley Success Starts at UMBC

Although it’s been 15 years and he now works in Silicon Valley, Rahul Razdan ’05, information systems, Hilltop Society Member, can still hear UMBC database management instructor Richard...

Posted: November 8, 2019, 3:56 PM