UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

UMBC places ninth at 2019 Pan-Am Team Chess Championship

UMBC Chess has continued its strong performance with another high-ranking finish at the leading intercollegiate team championship in the Americas. The Retrievers placed ninth out of 63 teams at...

Posted: January 3, 2020, 9:31 PM

The Rally that Saved UMBC

UMBC is so firmly established in the Baltimore region and as the home of over 80,000 Retrievers, it’s hard to believe that only four decades ago, our university was in danger of being permanently...

Posted: January 1, 2020, 12:00 AM

Creating Community Through Food

If you’ve ever searched online for a place to eat in Baltimore, chances are Ekiben has popped up as a top destination again and again. Or, if you followed along with this year’s fried chicken...

Posted: December 20, 2019, 8:53 PM

The Best Is Yet to Come

Commencement may be over, but the confetti lasts forever. This December, we celebrated the achievements and accomplishments of the class of 2019. President Freeman Hrabowski addressed the...

Posted: December 20, 2019, 7:26 PM