UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Finding Your Voice in Fanfiction

Headshot of Sauro by Marlayna Demond ’11. Your favorite heroes are joining forces to fight Thanos in Avengers: Endgame. Suddenly, you watch as one by one, they are dropped off on Sesame...

Posted: November 22, 2021, 9:36 PM

Resiliency of Student Leaders Keeps Clubs Alive

President of the System Administration and Software Development Club (SAD Club) Nikola Bura ’22, computer science, and former vice president—now “keeper of the (non-alcoholic) drinks”—Henry Budris...

Posted: November 22, 2021, 9:22 PM

How to Chill Out

With Joella Lubaszewski ’10, theatre, UMBC’s coordinator in fitness and wellness In the hustle and bustle of exams, family dinners, and everyday life, it can be easy to forget to take time...

Posted: November 22, 2021, 8:45 PM

Retriever Nation Meets Bachelor Nation

At first glance, Justin Glaze ’16 seems like the quintessential UMBC alum—a graduate in business technology administration but a minor in fine arts, a track & field athlete who went on to work...

Posted: November 22, 2021, 8:15 PM

Reframing the Question

What if the answer wasn’t the goal? What if the joy was found in asking a better question? Individualized Study instructors Stephen Freeland and Eric Brown eagerly invite their students to delve...

Posted: November 22, 2021, 7:43 PM