UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

First-Year Retrievers Buck the Trend

Cameron Hindle finished 22nd of 92 cross country runners in the America East Championships. Lauren Reid played nearly every minute in all 17 soccer games as a central fullback. Hayden Lim scored...

Posted: December 9, 2021, 6:09 PM

Game Changers

At their most basic levels, learning and play can look a lot alike. Both call for creativity and resourcefulness; inspire curiosity; and require failure, reflection, and practice. For some...

Posted: December 8, 2021, 10:01 PM

For the Love of Dirty Jobs

First Mate Alex Barnard ’09, American Studies spends many mornings high atop the mast on the 150-foot sailing ship Kwai, watching the bright horizon of the Pacific Ocean through binoculars for the...

Posted: December 8, 2021, 6:02 PM

Paving the Way in Python-Tracking

Jennifer Hewitt ’18, physics, didn’t know that her casual interest in reptiles would lead to a one-of-a-kind study that helps snake hunters track down Burmese pythons in the Florida Everglades....

Posted: December 2, 2021, 9:55 PM

UMBC After Dark

Life doesn’t pause when classes end and the sun goes down. Instead, students grab a cup of coffee and find a million ways to follow their interests. Whether dancing, studying over pizza, or...

Posted: December 2, 2021, 6:17 PM

Sherman Scholars Live Out Founder’s Legacy

In Baltimore City, middle schoolers are making roller coasters out of insulation tubing and tape. High schoolers are dunking basketballs to learn math equations. And not too far away at UMBC, the...

Posted: November 29, 2021, 8:02 PM