UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Then & Now—Cicada Invasion

The world has changed a lot over the past 17 years; smartphones have found their way into everyone’s pockets, social media has taken over traditional media, video rental stores like Blockbuster...

Posted: December 14, 2021, 4:18 PM

When Real-World Problems Drive the Work

Natural disasters leave layers of industrial and economic damage in their wake—not to mention loss of life. In order to better combat the next unforeseen event, data is collected immediately after...

Posted: December 13, 2021, 9:38 PM

Up On the Roof—Fall 2021

Late this summer, President Freeman Hrabowski announced that he will be retiring from UMBC at the end of this academic year after a career that has included more than 30 years at UMBC. We sat down...

Posted: December 13, 2021, 2:52 PM