UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Future of college will involve fewer professors

By Patricia A. Young, professor of literacy, culture, and instructional design & technology, UMBC At a large private university in Northern California, a business professor uses an avatar...

Posted: October 20, 2021, 7:31 PM

The Alumni Awards Return

Something that has become clear in 2021 is that when celebration is called for—-go all in, in a safe, socially distant fashion, of course. In this spirit, UMBC is excited to announce the 32nd...

Posted: October 18, 2021, 6:14 PM

Welcome Home, Retrievers!

Nothing is sweeter than a Homecoming that truly feels like coming home. And after a year’s hiatus, Retrievers streamed onto campus Saturday, October 9, with family and friends in tow to celebrate....

Posted: October 14, 2021, 3:27 PM

Living Her Values

Kate Tracy, M.A. ’01, Ph.D. ’03, psychology, holds many titles—newest among them is special advisor to the senior vice chancellor of Academic and Student Affairs of the University System of...

Posted: October 12, 2021, 8:42 PM