UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Body of Work

Artist, educator, community and cultural worker, and curator: Kimberley Acebo Arteche identifies themself with all of these labels. But their path as an artist was a considerable diversion from...

Posted: November 10, 2021, 6:36 PM

Q&A: Celebrating our Veterans

In honor of National Veterans Week, we’re chatting with UMBC senior media and communications major Alexandra Hulett, a veteran of the United States Army. Behind the scenes these days, you might...

Posted: November 10, 2021, 5:11 PM

Alumni Leaders Featured in Savoy Magazine

The fall 2021 issue of Savoy Magazine highlights several noteworthy members of the UMBC community, including a number of alumni and President Freeman Hrabowski. In keeping with the magazine’s...

Posted: November 4, 2021, 6:36 PM