UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

UMBC Softball: Full Steam Toward the ‘Three-peat’

As two-time reigning America East champions, the UMBC women’s softball team is eagerly awaiting the spring season. Following a promising preseason, teammates and coaches are confident and feel...

Posted: January 18, 2022, 8:39 PM

UMBC’s Top 12 Stories of 2021

While we can’t wait to see what memories we will make in 2022, let’s first take a look back at the milestones, breakthroughs, and student stories that shaped our UMBC community in 2021. 1....

Posted: January 12, 2022, 2:59 PM