UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

View Archived Posts

From UMBC News and Magazine

Explore New Campus Spaces

For most of the past two years, save for a small population of campus sustainers, the UMBC campus lacked the bustle of student life as Retrievers learned and communicated online and then a hybrid...

Posted: February 1, 2022, 12:00 AM

The 9 Best Places on Campus to Enjoy Fresh Air

The Norwegians call it “friluftsliv”—the philosophy of spending time outdoors frequently, regardless of the weather. Or, as the Swedes put it, “There is no such thing as bad weather, only bad...

Posted: January 21, 2022, 8:19 PM

U Made the Best Choice

There are three things we find endlessly amusing: throwbacks to childhood, cutting things up, and attempting to predict the future. And there is one thing that magically combines it all: a paper...

Posted: January 20, 2022, 1:51 PM