UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Lucky in Love

St. Patrick’s Day might not be known as a day celebrating love and lifelong devotion, and True Grit’s may not come to mind as the most romantic place to eat, but for Marcie and David Zisow the...

Posted: April 28, 2022, 1:32 PM

Incoming President Surprises an Excited Campus

Earlier in the month, on the day when news rolled out about the appointment of UMBC’s next president, the woman who will take over for retiring president Freeman Hrabowski hopped a plane and made...

Posted: April 20, 2022, 8:42 PM

Get Your Steps in with Dr. Hrabowski

​​Many of President Freeman Hrabowski’s working hours are spent at his desk on the phone speaking to organizations that can help better the education of his students, but as often as possible,...

Posted: April 19, 2022, 2:38 PM

Exploring Pathways to Social Change

In a large room, around 30 participants sat in two semi-circles of foldable chairs facing a panel of people invested in Baltimore and connected to UMBC. Despite the perfect spring break weather,...

Posted: April 15, 2022, 6:16 PM