UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Milestones and Momentum 1992 – 2022

​​UMBC has grown in so many ways thanks to the leadership of President Freeman Hrabowski and the drive of our RetriEVER Empowered community near and far. Writers Charis Lawson ’20 and Anna Lee ’22...

Posted: May 6, 2022, 11:38 AM

Up on the Roof

In his final months at UMBC, Freeman Hrabowski has been hitting the road visiting alumni and friends in a variety of cities as part of the RetriEVER Grateful Tour. Sharing a moment in his office...

Posted: May 6, 2022, 10:34 AM

Equation of Change

By: Susan Thornton Hobby     Illustrations by: Marissa Clayton ’21 At the start of second grade, Freeman Hrabowski’s textbook, wrapped neatly in brown paper, arrived on his desk. His teacher...

Posted: May 3, 2022, 4:24 PM

A Tree Grows in Baltimore

It all starts with a seed—a source of hope. Or in this particular case, a handful of seeds in the form of alumna Tamera Davis’ second grade students at Lakeland Elementary/Middle School. The...

Posted: April 29, 2022, 7:20 PM

Leaders Among Us

By Margaret Moffett ​​For La Jerne Terry Cornish, Ph.D. ’05, language, literacy, and culture, an already remarkable day was about to become unforgettable. There she stood in front of a big...

Posted: April 29, 2022, 7:20 PM

How to be a Retriever!

By Charis Lawson ’20 and Randianne Leyshon ’09 Although still a young university, UMBC has unique long-standing traditions, made especially dear to students and alumni because so many of...

Posted: April 28, 2022, 6:23 PM

Diaper Need Emerges as Health Indicator During Pandemic

By Lauren A. Clay, associate professor, Emergency Health Services, UMBC and Emily Belarmino, University of Vermont The Research Brief is a short take about interesting academic work. The...

Posted: April 28, 2022, 2:44 PM