UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Settler Colonialism Helps Explain Current Events

By John Rennie Short, professor, School of Public Policy, UMBC Global flashpoints, including the Russian invasion of Ukraine and Chinese actions in Xinjiang, share a common background: a...

Posted: March 14, 2022, 4:20 PM

Charting His Own Map for Success

Donovin Acaro Smith ’21, geography and environmental studies, was 11 years old when he did something bold, but not out of the ordinary for him. It was a sunny day. His school was taking a class...

Posted: March 7, 2022, 8:00 PM

Battles Over Book Bans Reflect Conflicts from the 1980s

By Fred L. Pincus, Emeritus Professor of Sociology, UMBC A conservative leader found fault with how “respect for our nation’s heritage” had been mostly stripped from the textbooks of public...

Posted: March 7, 2022, 4:01 PM