UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

UMBC Responds to Putin’s War in Ukraine

On February 24, just one day after a Russian holiday celebrating the “defenders of the Fatherland,” Russian President Vladimir Putin ordered his military forces to invade Ukraine. The ensuing...

Posted: April 12, 2022, 8:12 PM

Black and Gold, Through and Through

For a university only in its 55th year, there are a surprising number of personnel who’ve been around for a good percentage of that time. So while Anthony Adams’ 25 years as assistant and then...

Posted: April 6, 2022, 7:45 PM

We are RetriEVER Grateful

With the conclusion of the Grit & Greatness campaign and three decades of leadership from retiring President Freeman A. Hrabowski, III, UMBC has many reasons to feel grateful. Alumni from all...

Posted: March 30, 2022, 12:24 PM