UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

A dancer’s discipline and dedication

Joshua Gray  Degree: B.A., Dance and Media and Communication Studies Minor: Political Science Hometown: Hyattsville, MD Plans: Public affairs mass communications specialist in the U.S. Army...

Posted: May 12, 2022, 11:09 AM

Lifelong advocate achieves decades-long dream

Charles Harris Degree: B.A., Sociology Hometown: Woodstock, MD Plans: CASA of Baltimore board member and volunteer  “Students can come to UMBC and get a whole new experience of working...

Posted: May 12, 2022, 10:32 AM

Creating a unique path where art and technology meet

Bryan Castillo Degree: B.A., Business Technology Administration Hometown: Columbia, MD Plans: Working at the intersection of arts and tech “There’s a really good support system at UMBC...

Posted: May 12, 2022, 9:08 AM

Bridging environmental research and activism

Aiman Raza Degree: B.S., Biological Sciences (Environmental Science minor) Hometown: Baltimore, MD Plans: M.S. in Biological Sciences at UMBC through ICARE “I’m really passionate about...

Posted: May 11, 2022, 2:39 PM