UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Ukrainian graduate aims to bring people together

Kateryna Yakusheva Degree: B.A., Global Studies; B.A. Economics Hometown: Kherson, Ukraine Plans: Work in an intercultural role before graduate school “Studying at UMBC helped me see...

Posted: May 12, 2022, 3:30 PM

Language enthusiast wants to broaden his perspective

Caleb Ruck Degree: B.A., Modern Languages & Linguistics (Spanish and German) Minors: Anthropology and Latin American Studies, certificate in Intercultural Communication Hometown: Ellicott...

Posted: May 12, 2022, 3:22 PM

Future dentist values her U.S. college experience

Nastaran Azar Degree: B.S., Biological Sciences Hometown: Tabriz, Iran Plans: M.S., Applied Molecular Biology at UMBC, followed by dental school “I knew that if I came to UMBC I...

Posted: May 12, 2022, 3:16 PM

Community leader renews his Baltimore roots

Keenan Hickman Degree: M.P.S., Community Leadership Hometown: Baltimore, MD Plans: Work in social justice organizations “Service is a pathway to opportunities for everyone if we allow...

Posted: May 12, 2022, 2:15 PM

Social work graduate invests in herself and others

Jane De Hitta Degree: B.A., Social Work (minor: psychology) Hometown: Catonsville, MD Plans: Master’s of social work “Being older than most students, I didn’t know if I’d have a place,...

Posted: May 12, 2022, 1:58 PM

Passion for interdisciplinary thinking

Arjun Trivedi Degree: B.S., Mechanical Engineering Hometown: Laurel, MD Plans: Maritime robotics position, Johns Hopkins University Applied Physics Lab “I’m an advocate for people in...

Posted: May 12, 2022, 12:32 PM

Giving voice to immigrant experiences

Melisa Argañaraz Gomez  Degree: Ph.D., Geography and Environmental Systems Hometown: Longchamps, Buenos Aires Plans: Assistant professor in residence, Urban and Community Studies program,...

Posted: May 12, 2022, 12:22 PM

Poet of democratic practices

Tess McRae Degree: B.A., Individualized Study: Civic Renewal and Creative Expression Hometown: Columbia, MD Plans: Coordinator for Civic Design, UMBC’s Center for Democracy and Civic Life...

Posted: May 12, 2022, 12:17 PM