UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Revealing galactic history with cosmic rays

What if we could peer back in time to understand how our galaxy was built—one exploding star at a time? When massive stars reach the end of their lives, they don’t go quietly. They explode in...

Posted: May 21, 2026, 3:17 PM

Strategic Planning Update and Next Steps

Dear UMBC Community, Today, I am very pleased to share the Strategic Plan Steering Committee’s significant progress this semester towards completion of the UMBC strategic plan. As a reminder,...

Posted: May 19, 2026, 5:56 PM

Happy Monday: Celebrating Our Graduates

Dear UMBC Community, Commencement is almost upon us! The first day of classes and Commencement are my favorite days of the year, and this year is no exception. We have so much to celebrate this...

Posted: May 18, 2026, 1:12 PM

UMBC opens a new chapter with inaugural BookFest

Appropriately, chapter one of UMBC’s inaugural BookFest began at AOK Library Plaza. Hundreds of students gathered at the BookMarkIt to try letterpress printing, stitch pamphlets, create and swap...

Posted: May 15, 2026, 2:10 PM