UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Recent Updates to Immigration and Employee Travel

Dear Colleagues, I am writing to update you regarding recent changes to federal immigration and visa policies. Please remember that each individual’s circumstances are different, and this...

Posted: May 27, 2026, 6:26 PM

UMBC Class of 2026: Ready to contribute their voices

With full hearts and eyes fixed on the future, the UMBC Class of 2026 stepped across the stage last week, crossing the threshold into life’s next chapter. Surrounded by family, friends, and...

Posted: May 26, 2026, 11:51 AM

Revealing galactic history with cosmic rays

What if we could peer back in time to understand how our galaxy was built—one exploding star at a time? When massive stars reach the end of their lives, they don’t go quietly. They explode in...

Posted: May 21, 2026, 3:17 PM

Strategic Planning Update and Next Steps

Dear UMBC Community, Today, I am very pleased to share the Strategic Plan Steering Committee’s significant progress this semester towards completion of the UMBC strategic plan. As a reminder,...

Posted: May 19, 2026, 5:56 PM