UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Important Federal Updates for the UMBC Community

Dear UMBC Community, We write to you today on behalf of the Federal Orders and Actions Core Team to update you on some recent federal government actions and how they will or may impact UMBC....

Posted: June 16, 2026, 5:30 PM

How to make a (really) strong magnet

Magnets often attract curious minds. Einstein told of his profound sense of hidden order after witnessing the invisible forces of the Earth’s magnetic field guide the needle of a compass. For...

Posted: June 15, 2026, 2:54 PM

Business—not as usual

At UMBC, entrepreneurship transcends a traditional business education: It empowers scientists, artists, and technologists to transform their expertise into real-world impact. Through business...

Posted: June 12, 2026, 11:42 AM