UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

A place where kindness grows

Ten minutes south of True Grits, food is also being prepared for the local community. It’s 8:30 on a Wednesday morning in the parking lot of Arbutus United Methodist Church. To the right of the...

Posted: May 15, 2026, 12:41 PM

Finley Bandy ’26 finds a future in history

Finley Bandy spent last summer in the cool temperatures and dim light of UMBC’s Albin O. Kuhn Library and Gallery Special Collections—the perfect environment to preserve rare books, photographs,...

Posted: May 12, 2026, 3:44 PM

Last Day of Classes!

Dear UMBC Community, Happy Last Day of Classes! To our students: I wish you all the best on your final exams, papers, and projects—you are almost there, and I know you can finish strong. To our...

Posted: May 12, 2026, 2:19 PM

Happy Monday: A UMBC Saturday

Dear UMBC Community, I recently had one of those days that reminded me—through a richly diverse set of experiences—exactly who we are. I had the opportunity to attend three events the first...

Posted: May 11, 2026, 3:26 PM