UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Gourd Season

Gourd Season Baltimore birds will soon find refuge in hand-made birdhouses this spring – but these small homes aren’t made of wood and paint. Painted, carved gourds, often used to decorate the...

Posted: March 1, 2010, 5:00 AM

How UMBC Students Made the Most of Summer

How UMBC Students Made the Most of Summer Through The Shriver Center at UMBC, hundreds of students are foregoing their summer trips to the beach to boost their resumes with internships, co-ops,...

Posted: March 1, 2010, 5:00 AM

Increasing America’s Environmental IQ

Increasing America’s Environmental IQ “Our mandate is to increase the environmental IQ of America,” says Dave Jones, CEO of StormCenter Communications, a new resident of bwtech@UMBC’s Incubator...

Posted: March 1, 2010, 5:00 AM

Innovation Beyond the Classroom

Innovation Beyond the Classroom UMBC continues to gain national recognition for its commitment to and innovation in engaging students in community service, internships, co-ops, research and...

Posted: March 1, 2010, 5:00 AM

Instrument for Expression

Instrument for Expression The upcoming concert by the Baltimore Dance Project is more than a performance – it’s an investigation of the human body. Featuring the work of choreographers Carol...

Posted: March 1, 2010, 5:00 AM

Leading Ladies

Leading Ladies Starting March 3, the UMBC theatre department will show off its GRRL PARTS with a trio of short plays written to give young actresses strong lead roles. The inspiration for the...

Posted: March 1, 2010, 5:00 AM

Lessons of 9-11

“UMBC Reflects and Acts” is a series of events commemorating the anniversary of Sept. 11, teach-ins hosted by UMBC faculty and staff and service events. Lessons of 9-11   On the...

Posted: March 1, 2010, 5:00 AM

Lucky Number Seven

Lucky Number Seven The UMBC men’s swimming and diving team has won its seventh consecutive America East Championship and 13th straight conference title overall after finishing with 926.5 points...

Posted: March 1, 2010, 5:00 AM

Making Leadership History

Making Leadership History Three women students now hold leadership positions on campus, but none of them care � about being women, that is. While Yasmin Karimian (SGA president), Jen Kent (SGA...

Posted: March 1, 2010, 5:00 AM