UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Back to School: Bradford C. Engel '89

When was the last time you thanked a teacher? As morning bells begin to ring in a new school year, Brad Engel ’89, B.A. American studies, cert. secondary education, is doing his part to make sure...

Posted: November 3, 2010, 8:33 PM

Eyewitness to History: Vikki Valentine '96

As the world reeled amid the latest terrorist attacks in London last month (July 2005), Vikki Valentine pushed her fears aside to do what she does best – tell it as she sees it. Even as the world...

Posted: November 3, 2010, 8:30 PM

The Wedding Planner: Linnyette Richardson-Hall '84

This time of the year, Linnyette Richardson-Hall’s phone never stops ringing. The brides – 22 of them this season, to be exact – call her about the important details of their weddings at all...

Posted: November 3, 2010, 8:27 PM

Investing in his Future: Don Blair '89

Question: How do you surprise a guy whose job it is to see ahead into the financial future? Answer: Make him think he’s emcee for the night, then — quick! — pull a fast one and hand him the...

Posted: November 3, 2010, 8:24 PM

A Winning Strategy: Kathleen Warnock '80

If you’re ever in the position of having to choose teammates, pick Kathleen Warnock. Not only was she calm and collected in “the hot seat” on ABC’s “Who Wants to be a Millionaire,” she walked...

Posted: November 3, 2010, 7:48 PM

Exploring New Territory

Exploring New Territory UMBC organizes international contemporary music festival. Contemporary musicians from around the globe come to UMBC October 27-30 for Livewire, a festival of 21st...

Posted: October 25, 2010, 4:00 AM

Up on the Roof – Fall 2010

UMBC President Freeman A. Hrabowski, III takes your questions. Q. This past spring, the Baltimore Sun caused a bit of clamor on campus when an editorial celebrating the success of UMBC’s...

Posted: September 24, 2010, 1:03 PM

To You – Fall 2010

How did you get through UMBC? Many UMBC alumni do it the hard way. Working day jobs (or the night shift) as they earn their degrees. They didn’t just thirst for knowledge; they broke a sweat to...

Posted: September 24, 2010, 1:01 PM

The News – Fall 2010

CRIMSON ACCOLADE On a bright and sunny late May morning in Cambridge, MA, UMBC’s president Freeman A. Hrabowski, III, received one of the most prestigious awards offered in American higher...

Posted: September 24, 2010, 12:58 PM

Tapping Into the Wire

American Studies professor Kimberly Moffitt felt like a stranger when she moved to Baltimore. But her research on public attitudes about the gritty HBO crime drama brought the city closer to home....

Posted: September 24, 2010, 12:51 PM