UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Finding Gold on the Water

Push, pull, push, pull. On goes this routine of synchronized oar movements as rowers—nestled in long, tapered boats—move through the water with precision and speed. The trim boats glide through...

Posted: June 3, 2024, 2:35 PM

On PACE to Unravel Earth’s Mysteries

The third time’s the charm. Against a calm and crisp dark night sky on Florida’s Cape Canaveral on February 8, 2024, just after 1:30 a.m., the Plankton, Aerosol, Cloud, Ocean Ecosystem (PACE)...

Posted: May 30, 2024, 11:45 AM

Putting UMBC Research on the Map

Spring on UMBC’s main campus brings a host of familiar sights and sounds: blooms on the magnolia trees, the chatter of red-winged blackbirds calling from the reeds around Library Pond, greening...

Posted: May 30, 2024, 10:42 AM

The Senior Class

Retrievers for life, that’s UMBC’s promise, and a  group of residents at Charlestown’s senior living community are keeping their end of the bargain. Located two miles away from UMBC’s Catonsville...

Posted: May 29, 2024, 4:34 PM

A Journey of Growth

International travel offers ample opportunities to stretch yourself—one minute you may be the expert and the next, completely clueless about how something works. Retrievers currently in the...

Posted: May 29, 2024, 2:32 PM

A Journey of Growth

International travel offers ample opportunities to stretch yourself—one minute you may be the expert and the next, completely clueless about how something works. Retrievers currently in the...

Posted: May 29, 2024, 2:32 PM