UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Live Music Strikes a Chord for Retrievers

Singer Gerard Way of My Chemical Romance at the UMBC Fieldhouse (currently known as the RAC) on October 21, 2005. Photo by Kenneth Cappello. It may be coincidental that UMBC was founded in the...

Posted: May 24, 2024, 4:43 PM

A resilient Class of 2024 celebrates its successes

UMBC’s graduating Class of 2024 knows a thing or two about resilience. Many of this year’s 1,900-plus graduates began their collegiate journey at the onset of a global pandemic.  This week,...

Posted: May 24, 2024, 4:03 PM

The Passing of Antonio Moreira

Dear UMBC Community,    I write to you today with the sad news that Antonio Moreira, UMBC’s long-serving vice provost for academic affairs, has died. Tony passed away May 21 after a brief...

Posted: May 24, 2024, 10:33 AM