UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Meet a Retriever—Amanda Sharp, academic advocacy leader

Meet Amanda Sharp, director of academic advocacy in UMBC’s Academic Success Center. What keeps her coming back to work each day? Supporting students! She says she is privileged to sit with...

Posted: July 15, 2024, 11:32 AM

Stepping up to the plate to preserve UMBC history

When the Fort McHenry Tunnel opened, drivers could thank Richard “Rock” Soracoe ’71, economics, for helping them see as they drove under the harbor. Soracoe spent 50-plus years in the lighting...

Posted: June 20, 2024, 1:02 PM