UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Infrastructure of support after Key Bridge collapse

In 1987, Paul Flinton, then a 23-year-old senior studying at UMBC, decided to make a short documentary focused on the tollbooth workers on the Francis Scott Key Bridge. The six-minute...

Posted: June 13, 2024, 1:40 PM

Remembering Sheldon Caplis

The Office of Institutional Advancement is saddened to share the news that Sheldon Caplis, former vice president for Institutional Advancement and UMBC emeritus staff member, passed away on...

Posted: June 12, 2024, 4:30 PM

Announcing Janet Rutledge’s Retirement

Dear UMBC Community, Please join us in congratulating Vice Provost and Dean of the Graduate School Janet Rutledge, who has informed us of her intention to retire, effective June 30. Janet...

Posted: June 10, 2024, 11:03 AM