UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Bob Provine, Psychology, on NPR’s On Point

On March 9, NPR’s On Point delved into the science of laughter. Robert Provine, professor of psychology, was on hand to discuss the topic. “Laughter is so powerful that Plato and Aristotle spent...

Posted: March 9, 2012, 4:34 PM

Susan McCully, Theatre, Interviewed on WYPR

Susan McCully, senior lecturer in the Department of Theatre and artistic director of the Grrl Parts theatre festival, was interviewed by Tom Hall on WYPR’s Maryland Morning with Sheilah Kast. The...

Posted: March 9, 2012, 3:14 PM

Meghan Alokonis ’12 on Patch.com

Meghan Alokonis ’12, dance, was interning under Waugh Chapel Elementary School’s physical education teacher, Karen Webster, when she decided to share a secret: her background was in dance, not...

Posted: March 8, 2012, 7:07 PM

Rebecca Boehling, History, Gives Lectures

Rebecca Boehling, professor of history and director of the Dresher Center for the Humanities, delivered the 8th Annual Richard Yashek Lecture at Albright College in Reading, PA on Thursday, March...

Posted: March 6, 2012, 8:16 PM