UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

30 Days. 30 Scholarships for Deserving UMBC Students

For Caitlynn, a biology major, one family emergency nearly meant having to leave UMBC. Thankfully, she’s now on track to finish what she started — fulfilling her dream not only of helping people...

Posted: May 31, 2013, 7:10 PM

Scholarship Q&A: Liz Winters, Newcombe Scholar

Every so often, we highlight the importance of student scholarships by introducing you to the very students they help to succeed. Today, we’re speaking with Liz Winters, a senior psychology major...

Posted: May 30, 2013, 11:01 AM

Jodi Kelber-Kaye, Honors College, on the Marc Steiner Show

On May 29, Jodi Kelber-Kaye, associate director of the honors college, was a guest on the Marc Steiner Show to discuss the 162nd anniversary of Sojourner Truth’s “Ain’t I a Woman?” speech. ...

Posted: May 29, 2013, 7:57 PM

Thomas Schaller, Political Science, in the Baltimore Sun

In his latest Baltimore Sun column, UMBC political science professor Thomas F. Schaller, responds to the White House’s challenging month, including more Benghazi developments and scandals...

Posted: May 29, 2013, 4:52 PM

Jeffrey Davis, Political Science, on the Marc Steiner Show

On May 24th, WEAA’s Marc Steiner Show featured guest Jeffrey Davis, associate professor and chair of political science at UMBC, to discuss the recent guilty verdict for former Guatemalan dictator...

Posted: May 28, 2013, 9:15 PM