UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

How to enjoy being underground

Anyone trying to soothe a fussy toddler has their work cut out for them under normal circumstances. Add 379 feet of earth above your head and about 30 other tourists to the equation and you’ve got...

Posted: December 9, 2024, 12:54 PM

Office Hours

Listening has defined the early years of President Valerie Sheares Ashby’s tenure at UMBC, starting with her series of Bold Conversations to hear the many diverse Retriever voices. She continues...

Posted: December 9, 2024, 12:33 PM

The hills are alive with the sound of piano music

On a sunny October afternoon, a faint melody emerges from a stand of trees just beyond the Fine Arts Building and within hearing distance of the Performing Arts and Humanities Building. We leave...

Posted: December 9, 2024, 11:52 AM

Creativity in the C-suite

As Kent Malwitz ’92, information systems, moved up through the world of technology leadership, he kept wondering if an MBA was in the cards. But what he found ultimately most useful and...

Posted: December 4, 2024, 4:52 PM