UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Wishing You a Wonderful Winter Break

Dear UMBC Community, As the year comes to a close, I would like to share my best wishes for a joyful winter break for you and your loved ones. Throughout the seasons, I appreciate everything...

Posted: December 19, 2024, 4:28 PM

5 ways UMBC partnered with NASA in 2024

UMBC is approaching 30 years of collaboration with the National Aeronautics and Space Administration (NASA), a partnership that largely culminates under the university’s three major cooperative...

Posted: December 13, 2024, 12:58 PM

UMBC’s Class of 2023 surpasses national career outcomes

Recent data from the National Association of Colleges and Employers (NACE) highlights the exceptional career readiness of UMBC graduates. “UMBC continues to surpass national career outcome rates...

Posted: December 10, 2024, 10:43 AM