UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Starting the Spring Semester

Dear UMBC Community, The first day of classes is always an exciting day, and today is no exception. I am optimistic for what is to come and grateful for the opportunity to begin a new semester...

Posted: January 27, 2025, 10:35 AM

Leadership Announcement for UCM

Dear UMBC Community, I am pleased to share that I have appointed an interim vice president for University Communications and Marketing (UCM), the university’s central hub for marketing,...

Posted: January 8, 2025, 10:57 AM

Embarking on a new journey for the Class of 2024

Over 1,100 students crossed the stage at the Chesapeake Employers Insurance Arena this week at Commencement to take their place as the newest members of UMBC’s alumni community. The Class of 2024...

Posted: December 20, 2024, 11:30 AM