UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

The World Is (Finally) Watching

Packed and energized sporting arenas. Clinching the closing medal ceremony of the Olympics for the first time. Primetime broadcasts with viewership in the many millions—women’s sports are starting...

Posted: December 3, 2024, 2:13 PM

Biotech Buzz

UMBC at the Universities at Shady Grove finds itself uniquely situated—at home within the country’s third largest biotech hub where the demand for highly skilled workers is growing. These...

Posted: December 3, 2024, 2:13 PM

Then and Now—Place of Play to Protected Site

The afternoon sun dances on the water of the Library pond while fish swim below the surface. Most days, you see ducks enjoying the water. Unlike many newer places on campus, the pond has been one...

Posted: December 3, 2024, 11:48 AM