UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

View Archived Posts

From UMBC News and Magazine

Student Receives Competitive Scholarship

Student Receives Competitive Scholarship Junior Alex Pyles, the new editor-in-chief of The Retriever Weekly, is extending UMBC’s recent run of NCAA prominence. As Pyles continues to...

Posted: April 28, 2008, 4:00 AM

Putting Student Research Center Stage

Putting Student Research Center Stage The mysteries of autism. The art of animation. A chronicle of a blue-collar Baltimore neighborhood. The potential of rattlesnake venom as a drug delivery...

Posted: April 23, 2008, 4:00 AM

Putting Student Research Center Stage

Putting Student Research Center Stage The mysteries of autism. The art of animation. A chronicle of a blue-collar Baltimore neighborhood. The potential of rattlesnake venom as a drug delivery...

Posted: April 23, 2008, 4:00 AM

Alumni Create Award Winning Documentary

Alumni Create Award Winning Documentary UMBC alumni have created an award winning documentary about Adventures for the Cure’s (AFC) annual bike trip to raise money for diabetes research....

Posted: April 21, 2008, 4:00 AM

UMBC Scientist Joins NASA Mission

UMBC Scientist Joins NASA Mission Timothy Stubbs, a scientist at UMBC and NASA-Goddard Space Flight Center, has won funding for a project that sounds like equal parts Ray Bradbury and early...

Posted: April 15, 2008, 4:00 AM

Chess “Final Four” Comes to UMBC

Chess “Final 4” Comes to UMBC As the UMBC community continues to honor the men’s basketball team’s historic first appearance in the NCAA Division I Tournament, the campus is positioned to...

Posted: April 1, 2008, 4:00 AM

Meyerhoff 20th Anniversary

Hold Fast to Dreams Hailed as a national model for preparing students of all backgrounds for careers in science and engineering-related fields, the Meyerhoff Scholarship Program will mark...

Posted: April 1, 2008, 4:00 AM

Exploring the Ethics of Synthetic Life

Exploring the Ethics of Synthetic Life The J. Craig Venter Institute recently announced the creation of the world’s first wholly synthetic bacterial genome. For better or worse, this...

Posted: March 27, 2008, 4:00 AM

Third Annual IN 10 Competition

Theatre Addresses Scarcity of Roles for Women The Department of Theatre presents the third annual IN 10 Festival, featuring new theatrical works for young actresses and all audiences,...

Posted: March 4, 2008, 5:00 AM

Troy Grant

Applying Life Lessons Troy Grant, a graduate student pursuing a Ph.D. in Language, Literacy and Culture, knows that years of research are ahead as he explores how to make education...

Posted: March 4, 2008, 5:00 AM