UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

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From UMBC News and Magazine

Care and Resources for UMBC Students

Dear UMBC Students, Over the last few weeks, multiple presidential executive orders have been announced that impact our campus community. I assure all of you that your education, safety, and...

Posted: February 10, 2025, 1:19 PM

Information and Resources for International Students

UMBC’s Center for Global Engagement (CGE) is closely monitoring the executive orders being issued and actions taken in Washington. CGE has developed an Immigration Policy Updates page that will...

Posted: February 7, 2025, 1:44 PM