UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

First hackUMBC concludes successfully

“Held in the UMBC Skylight Room from 7:00pm Friday to 7:00pm Saturday this past weekend, UMBC’s first-everhackathon was open to all UMBC students of any skill level, from innovators and explorers...

Posted: December 10, 2013, 9:24 PM

Thomas Schaller, Political Science, in The New York Times

With less than a year to go before Election Day 2014, three Southern Democrats in the U.S. Senate are up for re-election and Republicans are trying to capture all three seats, which would...

Posted: December 10, 2013, 4:19 PM

Simon Stacey, Honors College, on The Marc Steiner Show

The Marc Steiner Show held a special two-hour tribute to Nelson Mandela on Monday, who passed away last week at the age of 95. The program featured guests from all over the world who discussed the...

Posted: December 10, 2013, 4:16 PM

Donald Norris, Public Policy, in The Baltimore Sun

Rebecca Pearce, Maryland’s health insurance exchange director, resigned on Friday after ongoing technical issues and criticism surrounding a recent Caribbean vacation she took while the state...

Posted: December 10, 2013, 4:12 PM