UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Meet the Staff: Jessie Orsburn

At Alumni Relations, we spend a lot of time focusing on and communicating with our wonderfully supportive alums. However, we’ve decided to turn the tables and take time to get to know the people...

Posted: February 11, 2014, 2:35 PM

Round-Up: UMBC in the News

One of the things that makes UMBC great is how wonderful our alumni, students, faculty and staff are. Because of these amazing people, UMBC often finds itself “in the news,” so each week, we’ll be...

Posted: February 8, 2014, 3:19 PM

Mark Your Calendars for March!

Make it a March (and April) to remember by joining us for these great events coming soon: Admissions Receptions Various Dates Are you a proud Retriever Believer? There are a variety of ways...

Posted: February 7, 2014, 9:46 PM

Artwork by Jason Hughes, IMDA, in the New York Times

This week, a project by Jason Hughes, IMDA, was included in a New York Times Education Life slideshow that highlights the work of students whose art creatively solves a problem. One of only 17...

Posted: February 6, 2014, 6:34 PM

Project by Charlotte Keniston, IMDA, in Peace Corps Blog

MFA candidate and Shriver Peaceworker Fellow, Charlotte Keniston was featured this week in the National Peace Corps Association blog. The article, “Returned Volunteer Takes on Food Deserts of...

Posted: February 6, 2014, 6:02 PM

Student Scholarship Q&A: Kaitlyn Golden, psychology

Every so often, we highlight the importance of student scholarships by introducing you to the very students they help to succeed. Today, we’re featuring Kaitlyn Golden, a senior psychology major...

Posted: February 5, 2014, 10:28 PM

Donald Norris, Public Policy, on WJZ-TV

Maryland Governor Martin O’Malley has said he is laying the groundwork for a possible presidential bid in 2016, but has yet to formally announce he is running. Public Policy Professor and...

Posted: February 4, 2014, 8:47 PM