UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Forget the Smoking Gun… – Gus Russo ’72

Catonsville resident Gus Russo ’72, political science is married to the mob. And to U.S. history. He is a writer and investigative reporter specializing in the shadowy netherworld of American...

Posted: February 17, 2014, 6:49 PM

Discovery – Winter 2014

THE BODY ELECTRIC Monitoring significant developments in a patient’s health outside a hospital can be challenging, but two UMBC researchers – Tinoosh Mohsenin and Gymama Slaughter – have won...

Posted: February 17, 2014, 6:48 PM

Back Story – Winter 2014

Music is more than entertainment. It is woven inextricably into the fabric of our culture – and investigating that complex weave can tell us many things about ourselves. Theodore Gonzalves, an...

Posted: February 17, 2014, 6:44 PM

At Play – Winter 2014

GOALS ORIENTED Both the women’s and men’s soccer squads can look back on 2013 as an amazing journey  – breaking new ground for UMBC’s athletics program while proving that winners on the field...

Posted: February 17, 2014, 6:42 PM

Donald Norris, Public Policy, in The Washington Times

A recent article in The Washington Times reviews states that have experienced glitches after rolling out health exchange websites as part of the Affordable Care Act. The article mentions the...

Posted: February 17, 2014, 5:53 PM

Thomas Schaller, Political Science, in Governing Magazine

In an article published last week, Governing Magazine explored participation in the Democratic Governors Association (DGA), Republican Governors Association (RGA) and National Governors...

Posted: February 17, 2014, 4:59 PM

Michele Osherow, English, in Folger Theatre Production Diary

Folger Theatre announced on its “Production Diary” blog last week that Richard III has been extended and will now run at the theatre through March 16. English Associate Professor Michele Osherow...

Posted: February 17, 2014, 3:48 PM

We love our donors!

It’s Valentine’s Day, and love is in the air! For all of us here at UMBC, it’s a great day to tell you, our donors, how much we appreciate you and all that you do for UMBC. When you give to the...

Posted: February 14, 2014, 8:05 PM