UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Celebrating Retriever Love This Valentine’s Day!

In the spirit of Valentine’s Day, we’re sharing some pictures of Retrievers who fell in love at UMBC. After all, Retriever Love is a beautiful thing! Click here to check out our album of...

Posted: February 14, 2014, 7:54 PM

Manil Suri, Mathematics, in The Wall Street Journal

In an interview published February 8 in The Wall Street Journal, Manil Suri, mathematics professor and affiliate professor of Asian studies, commented on a recent Indian Supreme Court ruling...

Posted: February 14, 2014, 5:13 PM

Stephen Freeland, INDS, in WIRED

Most scientist accept the RNA world hypothesis, which states that RNA was the first biological molecule due to its ability to copy itself and pass along genetic traits. However, Nicholas Hud, a...

Posted: February 13, 2014, 7:44 PM

Donald Norris, Public Policy, on WYPR

Maryland State Delegate Heather Mizeur is considered a long shot to win the Democratic nomination for governor. But in a story that aired on WYPR Wednesday, February 12, Mizeur said she’s...

Posted: February 12, 2014, 8:44 PM

We love our alumni!

It’s almost Valentine’s Day, and we want to take a moment to tell you, our UMBC alumni, how much we <3 you! You are a huge part of what makes UMBC such a great place, and we couldn't be happier...

Posted: February 12, 2014, 7:30 PM

Jason Schiffman, Psychology, in The Daily Beast

An article published February 9 in The Daily Beast titled “What Military Base Shootings Reveal about the Mental Health Debate” examines if better mental health screening can prevent future...

Posted: February 12, 2014, 5:45 PM

UMBC: Making a Mark

Making a Mark A UMBC mathematician finds the right equation for biologists Kathleen Hoffman, a professor of mathematics and statistics at UMBC, works in math biology, but she often felt that...

Posted: February 12, 2014, 5:00 AM

UMBC: Planting A Seed

Planting a Seed New grants grow UMBC�s research partnership with UMB Faculty members at Maryland universities conduct important research that may provide relief for spinal cord injury...

Posted: February 12, 2014, 5:00 AM