UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

View Archived Posts

From UMBC News and Magazine

Judah Ronch, Erickson School, on WYPR’s Maryland Morning

After Maryland was hit with heavy snowfall last Thursday, WYPR’s Maryland Morning looked into the question: how do our older neighbors plan for and deal with this kind of weather? Sheilah Kast,...

Posted: February 17, 2014, 8:21 PM

Up on the Roof – Winter 2014

UMBC President Freeman A. Hrabowski, III, takes your questions. Q. UMBC has made significant investments in creating physical spaces where collaboration in pedagogy and research can flourish....

Posted: February 17, 2014, 7:03 PM

To You – Winter 2014

Universities are filled with people who have great ideas. In fact, the view that universities act as a repository of great ideas has a firm hold on the public imagination. Students go to classes...

Posted: February 17, 2014, 7:02 PM

The News – Winter 2014

PHONE HOME Once in a while you might get a call asking for your support for UMBC and its mission. The person on the other end of the line? A UMBC student. Five nights a week, UMBC students...

Posted: February 17, 2014, 7:01 PM

Rooms to Grow

UMBC alumni, professors and students find new spaces and places for innovation. Photography by Marlayna Demond ’11 * * * * Much of the journey of creation takes place in the space of the...

Posted: February 17, 2014, 6:59 PM

Moving in Place – Jill Sisson Quinn ’97, English

The habitat in central Maryland where Jill Sisson Quinn ’97, English grew up isn’t very different from the habitat in central Wisconsin where she lives now. The birds, insects, and trees are...

Posted: February 17, 2014, 6:57 PM

Launch Pad

Professors Amy Hurst and Shaun Kane have created a community that helps  open up the world for people with disabilities through assistive technology. By Kathryn Masterson Every Monday morning...

Posted: February 17, 2014, 6:55 PM

How to See the Stars

With Andrew Vaché, laboratory specialist, department of physics By Meredith Purvis We are made of star stuff, as scientist Carl Sagan once wrote, so it’s no wonder we are fascinated by the...

Posted: February 17, 2014, 6:54 PM

Heaven, Hell & Eisenhower – Allan Jirikowic ’77, INDS

It’s almost two weeks till Christmas, and Chief Ike’s Mambo Room in the Adams Morgan neighborhood of D.C. has hung up its stockings. There are loads of them—maybe two dozen, dangling out of...

Posted: February 17, 2014, 6:52 PM

Hearts and Minds

Finding Love at UMBC By Elizabeth Heubeck ’91 * * * * Maybe it was a first date at Quadmania. A coffee at the Commuter Cafe. A pizza at Sorrento’s. Ask those who’ve studied and worked at...

Posted: February 17, 2014, 6:51 PM